How to Find the Perfect Influencer Makeup Look for Your Skin Tone

Beauty influencers are a staple on Instagram and YouTube, creating tutorials that range from full-face beats to simple eye looks. Whether you want to create a new look or fix a makeup mistake, there’s an influencer for every skin tone.

The best way to determine your skin tone is by looking at it in natural light. Pay attention to your overtone and undertones, too.

The Vein Test

When it comes to finding the perfect foundation shade, there are two things you should consider: skin tone and undertone. Skin tone is the overall surface color (fair, light, medium, tan, or dark) while undertones are the subtle hues underneath the surface.

A simple way to figure out your undertone is to look at the veins in your wrist in natural lighting. If the veins appear green or blue, you likely have cool undertones; if the veins look more yellow or peach, you probably have warm undertones.

If you fall into the middle column, that means your skin is neutral (Lana Condor, Duckie Thot, and Selena Gomez all have this complexion). You’ll probably enjoy wearing warm and golden tones with hints of coral and peach on the lips and cheeks and yellow or orange-based reds on the lips and lids. Avoid too-dark shades that can age you and too-pale shades that can look chalky or gray on camera.

The Lip Test

You may have heard the terms "skin tone" and "skin complexion" bandied about before, but if you haven't figured out what they mean for your makeup routine, we've got you covered. Skin tone refers to your skin's surface color while complexion includes the hues that give your complexion its overall appearance (think rosy cheeks or dark under-eye circles).

To determine your true skin tone, wash your face and make sure it is free from any makeup, dirt, and grime. Then, look at the skin along your jawline. It's less affected by light changes than other areas of your face and is typically the most accurate reflection of your natural color.

Cool-tone babes have a blue or purple undertone and can rock pink and red lip shades, blush with earthy tones, and bronzing powders that enhance a golden glow. Warm-tone babes can rock coral, peach, and olive hues. If you are neutral, you can wear almost any shade of makeup!

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The Eye Test

In case you missed it, fresh-faced influencers serving up super glowy skin and brushed-up brows are the winter beauty trend on TikTok and Instagram. The key to their look is a natural-looking foundation that blends with the skin seamlessly. This is only possible when your makeup matches the shade of your skin tone.

Start by washing your face and ensuring it is clear of any dirt or makeup debris. Then, head outside into natural light (avoid fluorescent lighting). Look at your jawline, which is usually less affected by color changes, and see what shade it appears to be. Yellowish, golden, or peachy are warm undertones while pink, bluish, or grayish are cool undertones.

Similarly, if you tan easily in the summer, your skin tone is probably medium. However, this doesn’t mean you are immune to sun damage or hyperpigmentation, so keep that sunscreen close by.

The Skin Test

Identifying your skin tone can help you decide which makeup products you should purchase. A great way to discover your tone is to look at the skin around the inside of your wrist. If your veins look green or blue, you likely have cool-toned skin; if they look yellow or peachy, you have warm-toned skin.

Once you've determined your skin tone, find an influencer that shares a similar shade of beauty. Many beauty influencers post a mix of instructional and lifestyle content, from tutorials to product showdowns. Instagram is ideal for before-and-after images, while YouTube is the best platform for video-based tutorials.

Whether you're looking for a simple eye makeup tutorial or how to fix a smudge on your lipstick, there's an influencer out there that has the perfect look for you. To make sure you're finding the right look for your complexion, test out a few of these makeup looks before deciding which one is right for you.

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Cool Tone

If you have fair skin, a light pink or rosy foundation will coax a natural, healthy glow out of your complexion. For your lips and eyes, opt for shades with a blue or bluish tint, like icy blues and violets, as well as soft pink and lilac pastels. Medium skin tones are a bit tricky. You're not quite fair enough to be considered light, but you don't have a ton of color in your face either. To figure out which makeup colors work best for you, try holding a white sheet of paper or a bright white tee-up next to your skin. If your complexion looks a little yellow, you're warm-toned.

According to Sesnek, one of the biggest mistakes he sees people making is mismatching their foundation shade—either they choose a formula that's too light or too dark for their skin. If you know your undertone, however, finding the perfect match is easy.

Warm Tone

Those with warm skin tend to favor colors like pink, gold, yellow, and olive. You can easily determine your skin's undertone by grabbing a piece of white paper and holding it up against your bare face. If your skin looks yellowish against the paper, you have a warm tone, while blue or purple hues will look more muted.

You can also check your veins on the inside of your wrist — green veins point to a warm tone, while blue-green indicates a cool shade. In addition, your eye color can be a good indicator as well. Cool-toned girls like Scarlett Johansson, Anne Hathaway, and Lucy Liu have blue or bluish eyes, while brown-eyed celebs like Beyonce, Demi Moore, and Nicole Kidman lean towards warm tones.

However, it's important to note that surface color and undertone are two different things. Even fair-skinned girls can have warm undertones, while dark-skinned women of color often have cool tones.

Neutral Tone

Knowing your undertone makes picking makeup and clothing colors way easier. It also helps ensure your foundation, blush, and eyeshadow look flawless and natural, rather than like a patchy banana peel.

If you’re not sure what your skin tone is, the easiest way to find out is by looking at the veins on your wrist. If they look more blue or purple, you probably have cool undertones; if they look greener, you have warm undertones; and if they don’t appear to be either, you are neutral.

Another simple test is to hold up a white piece of paper against your skin. If it looks pinkish on you, you have cool undertones; if it looks yellow or gold, you have warm undertones; and neutral tones are usually peachy or golden. Fair complexions usually have a neutral undertone, while medium and deep complexions can go both warm or cool. You can also rely on your hair and eye color to make an educated guess.

Dark Tone

Achieving the perfect makeup look for dark-toned skin can be difficult, but there are products and brands out there to help. Thankfully, the beauty industry is becoming more inclusive and there are now many makeup products available for darker complexions.

It’s important to know the difference between your skin tone and skin undertone, as they’re not the same thing. Your skin tone is the overall color of your face, which can change depending on how much sun exposure you get or if you have hyperpigmentation. But your skin undertone is the muted shade that’s underneath your skin, and it’s usually either cool, warm, or neutral.

A quick way to determine your undertone is to hold a piece of white paper next to your face, and then see how well your skin matches the paper. If you match it perfectly, you probably have a cool undertone, while if the paper makes your skin look yellow, then you likely have a warm undertone.


If your veins look green or blue, you likely have cool-toned skin; if they look yellow or peachy, you have warm-toned skin. If your skin looks yellowish against the paper, you have a warm tone, while blue or purple hues will look more muted. If it looks pinkish on you, you have cool undertones; if it looks yellow or gold, you have warm undertones; and neutral tones are usually peachy or golden.