Lacoste is a renowned French fashion brand known for its iconic crocodile logo and its sporty, preppy aesthetic. Founded in 1933 by René Lacoste, a famous tennis player, and André Gillier, Lacoste initially gained fame for its innovative tennis shirts made from breathable piqué cotton. The brand's signature polo shirt, featuring a crocodile emblem on the chest, remains one of its most recognizable and enduring designs.